Gamification, Player Types and Humane Software — feat. Pete Jenkins (GAMIFICATION+ / GamiFi)

Show notes

A gamification expert on player types, co-creation, ethical engagement and building humane apps. Pete Jenkins, a gamification consultant and university lecturer, explains gamification as stealing the engaging parts of games to change real-world behaviour by applying motivational and psychological theories. He walks through Andrzej Marczewski's player type hexad, the importance of designing player journeys and pre/post experiences, co-creation to drive adoption, and play-testing over heavy build. The discussion turns ethical: the Social Dilemma, data misuse, privacy by design, and why long-term gamification must be voluntary and purpose-driven to work, using examples from Disney, Santander and his own conference apps. They close on gamification for good, digital wellbeing and mixing generalists and specialists to spark innovation. **In this episode:** - Quality Culture - Usability & U