Gamification, Player Types and Humane Software — feat. Pete Jenkins (GAMIFICATION+ / GamiFi)

Show notes

A gamification expert on player types, co-creation, ethical engagement and building humane apps. Pete Jenkins, a gamification consultant and university lecturer, explains gamification as stealing the engaging parts of games to change real-world behaviour by applying motivational and psychological theories. He walks through Andrzej Marczewski's player type hexad, the importance of designing player journeys and pre/post experiences, co-creation to drive adoption, and play-testing over heavy build. The discussion turns ethical: the Social Dilemma, data misuse, privacy by design, and why long-term gamification must be voluntary and purpose-driven to work, using examples from Disney, Santander and his own conference apps. They close on gamification for good, digital wellbeing and mixing generalists and specialists to spark innovation. In this episode: - Quality Culture - Usability & U